Youth sensation Diljit Dosanjh unveils avatars on WhatsApp in India
WhatsApp has collaborated with world musical sensation and actor Diljit Dosanjh to have a good time the launch of avatars. With avatars, WhatsApp now permits its customers to create and customise a digital depiction of themselves, that can be utilized as a profile photograph and despatched as response stickers.
Diljit Dosanjh launched his avatar on WhatsApp at a reside live performance in Mumbai amidst his followers. It was the first-of-its-kind live performance to characteristic WhatsApp avatars wherever on this planet.
Right here’s a preview to the live performance the place a crowd of 10,000+ cheered on Diljit and his WhatsApp avatar!
WhatsApp did a ‘Say Extra with Avatars’ activation for Diljit’s followers throughout the live performance. The followers needed to create and ship their very own avatars to a WhatsApp quantity and 10 fortunate contributors acquired an opportunity to satisfy Diljit in a personal meet & greet session on the live performance. As a part of the avatars on WhatsApp marketing campaign, Diljit additionally created three movies highlighting how a lot enjoyable he has had creating completely different avatars of himself on WhatsApp. (hyperlinks)
Commenting on the collaboration, Diljit Dosanjh stated,”WhatsApp is how I keep related with family and friends in India whereas I journey the world. I ship photos, movies of all my live shows and a lot extra by WhatsApp. I’m personally excited in regards to the launch of avatars as a result of I really like to precise myself in many alternative methods as an artist and as an individual and avatars helps me just do that. It has democratised expressions for everybody!”
Avinash Pant, Director of Advertising and marketing, Meta India stated, “Launching avatars on WhatsApp in India with Diljit Dosanjh could be very particular. Transcending cultures and style, Diljit’s music epitomises limitless self-expression, which is symbolic of what avatars on WhatsApp stands for. Avatars allow a personalised self-expression for everybody, giving individuals the liberty of representing themselves with out sharing their actual images. Taking this built-in advertising marketing campaign forward, we’ll amplify avatars amongst customers by way of OOH, on-ground activations and digital platforms.”
On WhatsApp now you can use your personalised avatar as your profile photograph or select from one in every of 36 customized stickers reflecting many alternative feelings and actions. For many individuals this would be the first time creating an avatar and WhatsApp will proceed to ship fashion enhancements together with lighting, shading, hair fashion textures, and extra that can make avatars even higher over time.
