WebMD acquires analytics specialist Mercury Healthcare
Digital well being content material and providers supplier WebMD introduced it has acquired know-how and information analytics firm Mercury Healthcare from personal fairness agency Vestar Capital Companions for an undisclosed sum.
By means of the deal, Mercury will be part of WebMD Supplier, the corporate’s enterprise targeted on consumer-physician engagement and medical schooling. Mercury’s analytics options are geared in the direction of giving well being programs the flexibility to investigate, goal and talk significant info to the focused affected person, whereas concurrently providing transparency and efficiency information to the supplier.
The corporate additionally affords providers that intention to enhance patient-retention methods, patient-engagement options, together with a library of pre-built connectors and APIs, and information analytics options with tiered information layering and predictive fashions.
“The addition of Mercury Healthcare accelerates our mission to tell each determination level alongside the affected person’s journey, from discovery to restoration,” Ann Bilyew, well being and group normal supervisor of WebMD Supplier Companies, mentioned in a statement.
She known as the acquisition of Mercury, “a significant funding in” WebMD’s persevering with technique to empower shoppers with the very best information, content material, know-how and providers.
“The merging of those two business leaders will empower each well being system with the options wanted to make sure every affected person receives the care they want when and the way they want it,” Bilyew continued.
WHY IT MATTERS
The pandemic has caused main modifications within the relationship between customers and their healthcare suppliers, in line with a current interview on HIMSS TV with Kyruus’ Scott Andrews and HealthSparq’s Harlan Edlin.
As affected person care channels turn into extra fragmented, it’s important that coordination in patient-provider communications turn into extra built-in.
THE LARGER TREND
The deal follows WebMD’s acquisition of Wellness Community final July, which created instructional assets and engagement instruments for sufferers, and included a library of movies and printable assets known as HealthClips that contact on 24 therapeutic areas.
In February WellSky introduced plans to amass patient-engagement instrument TapCloud, a patient-facing app that lets customers talk with clinicians and report signs,
On the medical aspect, suppliers can entry details about patient-reported outcomes. The EHR-agnostic know-how additionally permits docs to speak with sufferers.