CEO who developed Tesla of electrical scooters shares innovation suggestions

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Horace Luke is not a fan of the phrase “no.”

“If I ask the primary time [whether] I can do one thing and it is a ‘no,’ I am going to discover one other man to ask. If the second man says no, then I’ll do it,” the entrepreneur stated. 

“I am simply going to do it myself as a result of I actually imagine within the concept.” 

His philosophy of “not asking the third time” has taken the 52-year-old far — he’s the founding father of Gogoro, a Taiwanese maker of electrical scooters and a battery-swapping community. 

Launched in 2011, the startup says it has since constructed a community of over 2,300 swap-and-go battery stations, powering 350,000 day by day battery swaps for two-wheelers.

“By the tip of this yr, we could have extra areas than gasoline stations in Taiwan,” Luke informed CNBC Make It. 

Its traders embody Al Gore’s Era Funding Administration, Foxconn — one among Apple’s greatest suppliers — and Indonesian app GoTo.

Regardless of his success, Luke’s method to city mobility and sustainability was not at all times welcomed. 

“Not solely was no one engaged on such a subject, on the similar time no one believed in us … after we launched our flagship retailer, folks got here in [and] requested, ‘Who will personal [this] battery if you go bankrupt?'” 

The CEO added with fun, “That is a very impolite query to ask. However I feel the usability and comfort of battery swapping actually took maintain of the customers’ hearts.” 

I consider innovation as an upward spiral and my on a regular basis job is to maintain that spiral going.

Horace Luke

Founder, Gogoro

Luke isn’t any stranger to innovation — he has labored at Microsoft, the place he led product ideation and model growth for its vital merchandise, together with the unique Xbox and Home windows XP. 

Previous to founding Gogoro, he was additionally chief innovation officer at smartphone producer HTC. 

With greater than 15 years of expertise underneath his belt, Luke has plenty of suggestions for creating new merchandise. CNBC Make It finds out what they’re. 

1. Take heed to others 

2. Assume outdoors the field

3. Discovering the fitting product match 

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